ROOFING

A family-owned business that is expanding to other cities!

Goal of the collaboration

To create a stable position on the market in the given location, so that the potential customer will remember to cover when thinking about a new roof. La società offre non solo la vendita di sheet metal, ma anche consulta e assemblage. It was necessary to shorten the decision-making phase of customers, in order to make it easier for the company to work with new contacts, which we expected to make a big contribution to the family company.

Strategy

We started by analysing the market and the target audience. After identifying customer needs, we created a comprehensive marketing channel that covers multiple customer decision stages so that everyone finds the solution they are looking for. After testing dozens of graphic creatives and communications, we found out what works, as well as how to make it easier for customers to make decisions with relevant information and a suitable offer.

Biggest challenge

Reach customers who are at certain stages of decision-making with the right formula, find the way to new customers and show the company as the expert that it is. In addition, adapt the volume of leads to the company's capabilities and improve their business process, including CRM.

Results

Para 12 meses de cooperação, vi 30-60 lejos a mesmo con un medio de conversion rate de 20% +, ie mínimo 6 ordine por mesmo. We are constantly improving the quality of leads and in addition we bring another 30 - 40 customers to consulting services. The ratio of investment in advertising and turnover for the first year is 1:9!

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