We created a marketing strategy for B2C that ensured that the leads were informed about the foil kitchen gluing service. This film serves not only to change the design, but also to protect furniture, make it easier to clean and many other advantages. From day one, we were confident that we would deliver results that the client did not expect. As part of the cooperation, we provided the client with a complete rebranding, from a new logo to templates for instagram account.

We started by analyzing the target audience and creating the persona of the ideal customer. We launched graphic creatives for data acquisition and hook testing. Then, based on this data, we created video creatives from client videos. After optimizing the landing page, we achieved great results — 259 leads in the first month. We further optimize campaigns using data from ads, feedback from the sales team and events from the CRM system.

We had to figure out how to destroy the customer's prejudices regarding the quality and strength of the film. It involved tuning the landing page, testing dozens of creatives, hooks (first 3sec video), until we created an unstoppable formula and tore a bag of orders.

In the first 50 days, we delivered more than 350 leads with a conversion rate of over 18% and we continue to increase it. Customer awareness was very noticeable - some customers wanted to finish the kitchen immediately, or handed over the keys and went on holiday. Ad investment/turnover ratio for the first 50 days over 1:15! We are currently expanding to Slovakia with our client!