HTP Interier furniture production is a family-owned company that needed new leads for orders, as the custom-made furniture production rapidly declined in potential customers due to large chains with lower prices. Above all, they wanted to avoid dependence on recommendations, which, moreover, were decreasing.

The company had no advertising. We have created engaging short form videos with which the target audience interacts very actively. The obtained leads are also actively addressed with the help of email marketing, which also works with contacts. Last but not least, it was aimed at collecting reviews from customers, and the entire marketing is optimized primarily through feedback from the sales team.

We had to cope with the long decision-making phase of customers and at the same time get quality leads for tailor-made kitchens when large chains offer kitchens x times cheaper.

In the first five months, we received over 300 high-quality and unique leads on the acquisition of a custom-made kitchen. The ratio of advertising investment and gross profit exceeds 1:50.