Increasing the quantity and quality of leads without increasing the price of lead + building a fair and reliable brand with a solid market position that customers can turn to even in case of revisions.

The company used only graphic creatives that contained little information, resulting in a loss of interest. That's why we created scripts and shot short videos right in their office. Short-form videos were aimed not only at the acquisition itself, but also at education, which allowed us to have very effective retargeting.

We had to figure out how to adequately educate customers about the importance of reliability of a more expensive pump at a time when the market was oversaturated with new companies without the experience gained during the time of subsidies, without reducing the volume and quality of leads. So it was necessary to communicate well enough the importance of reliability and quality, to attract attention and distinguish itself from the competition.

In the first 6 months, we generated more than 400 unique quality leads for the purchase of heat pump and reduced the price of lead by 30%. The ratio of advertising investment and gross profit was 1:3