Getting clients for financial advice in a skeptical market. The main point was the refinancing of loans and loans with a focus on quality leads that had to meet exactly the given criteria.

After analyzing the market and the target group, we created graphic creative, with which we found out what the target group is looking for and what interests them. Based on this, we created short-form videos for which we expected to reduce the price per lead by at least 50%.
We adapted to the needs of the target group. To increase the efficiency of the company, we have created a short educational system that answers the most common questions.

Effectively reaching new clients with advertising in the finance category, which has various limitations on the Meta platform, and gaining the trust of customers who meet the exact criteria in sufficient volume. For the first online consultations booked, the participation rate was scant, practically below 10%, which was unacceptable. Over the course of three days, we created SMS and email automation for meeting reminders that was effective enough (over 90%) that almost everyone attended, except for critical cases who moved the deadline themselves.

Every month we generate more than 50 qualified leads with a lead price of less than €4. By using short videos, we have reduced the price per lead by 60% while increasing the conversion rate more than twofold.