Acquire potential customers in the B2B sector for financing and refinancing company vehicles, reduce the price per lead while increasing the value of orders and the life value of new clients. Another interesting point was the request to significantly differentiate itself from the competition.

The company initially used only graphic advertising. That's why we created a new website for her and made a clear calculator available for potential customers to use without having to leave a contact. We also made short videos where we provided much more information and focused on testing and solving specific problems that potential customers are facing. All this was based on a thorough analysis of their needs and problems.

In the world of finance there is huge competition, from which we needed not only to differentiate ourselves, but also to be significantly better and to communicate effectively with the target audience in the field of finance for the B2B segment.

In the first 4 months, we generated more than 178 high-quality unique leads to finance the new company fleet. The ratio of advertising investment to gross profit was 1:6.