The company needed new leads for contracts due to expansion. Their lead price was higher than the competition, but they wanted to lower that price even further to get more leads and traders had enough work to do. Did we do it?

The firm used a graphic creative that was nice but contained little information. In other words, she was no different from the competition. That's why we created scenarios and shot short videos right on site at the client's location, which focused not only on sales, but also on education, debunking myths, explaining technology or alerting interested parties what to look out for when choosing. We even laughed at some of the videos. Subsequently, potential candidates who wanted to deal with the contract later or did not currently have finances were included in email marketing, where they received a lot of useful information and finally showed interest later.

The PV market, has been and is oversaturated. Therefore, the challenge was a challenge for us, to think of a way to reduce the price per lead, with the offer, guarantees, service being exemplary and the service was of good quality. So the offer to improve was not given. We had to play with the cards we had.

In the final 5 months, we generated 1630 leads for the client for the order itself (B2B+B2C) + 350 leads for the position of the trader, precisely because of the expansion of the company. Average price per lead: 5,65€