The gym did not have enough new visitors who are also interested in the other range of services it offers. The goal was clear, to give people a reason to visit the gym and purchase other services associated with it.

After analyzing the market and target groups and using the experience of the company, we created the first campaigns aimed at gaining new members. Each interested person was offered an attractive program and tailored benefits. After obtaining the data, we created short videos with which we were able to reach selected target groups more effectively and communicate what clients fear, what they do not understand, and on the contrary, what they are looking for and want.

We knew that the small scope location would be limiting and it would not be easy to recruit active athletes who are already used to more modern competitive facilities.

In the first month, we generated 23 leads with a conversion rate of over 60% during the off-season. We increased interest in additional services more than fivefold, and the ratio of advertising investment and gross profit was 1:9 and continues to grow!