Create complete marketing for B2B and B2C leads, a new website and landing page, calculator, Lizingovka mascot, creation of animated videos and last but not least, automate CRM and email marketing processes. The goal of marketing is to get 200+ qualified leads per month.

We started by analyzing the market and target groups. After identifying the needs of clients, we created a mascot and robust strategy that aims not only to educate the potential customer before submitting the form for a faster business process. After testing more than 26 graphic creations and 6 videos over the course of the first month, we found out what works, as well as how to make it easier for customers to decide and find out the price thanks to the custom calculation we created for the landing page. With automated processes, we improve the algorithm based on CAPI including weekly comprehensive data-driven optimizations.

Develop a strategy that ensures a regular supply of sufficient leads to the sales team at a cost per lead of up to 20€ and create a highly converting landing page, ktreativa, mascot and all Lizingovka.sk communication from the first day without prior client data and experience. This and complete marketing including automations, email marketing and CRM within 2 weeks.

After launching the campaigns, we gained 641 leads for the first month at a price of 3,82€/lead. Functional landing page with calculator generated 130+ leads in the first weeks with more than 30% conversion rate. B2B accounts for more than 70% of all leads, and the success rate of contacting the sales team is more than 95%. The ratio of advertising investment to turnover is 1:7 with the potential in the coming months of 1:14.