The company had a shortage of clients for their financial advice and investment advice. These and other additional services needed to be communicated very quickly due to the large amount of competition in the locality. Our goal was to deliver a limited amount of quality leads so that the sales team could process them efficiently.

After analyzing the target groups, we created graphic creative, in which the aim was to identify the needs, problems and interest of the target groups. After getting enough data, we created short-form videos focused on the needs and benefits of the target groups they are actually looking for. The company owner may not feel in his skin in front of the camera, but in this case we knew that natural communication from an industry professional would resonate more with new clients than an actor who is not in the industry.

At the beginning of the cooperation came an unexpected big change, which caused the impossibility of acquisition for one of the client's services. We had to quickly figure out another solution and focus on the other services that were more complicated. However, we managed to do this and, thanks to our usual deployment and quick communication, we solved the problem and launched the campaigns before the deadline.

We generated 140 qualified leads with a conversion rate of 15%. Despite a long decision-making process for new leads, within two months we achieved a ratio of investment in advertising and gross profit of 1:12.